Thurow, S. (2008) Search Engine Visibility (Voices That Matter), Second Edition, New Riders
Companion Web Site: http://www.searchenginesbook.com/reviews.html
Search Engine Visibility is about designing, writing, and creating a web site primarily for a site’s visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. It includes up-to-date information on new developments such as blogs, video and podcasts, web applications and more.
Search engine visibility is not about merely obtaining top positions in search results. Rather, search engine visibility is about designing, writing and creating a web site primarily for your site’s visitors, and helping them find what they are searching for via the major search engines, web directories, and industry-related web sites.
Most web developers/designers build a site first and worry about “searchability” later, which is a costly mistake. Companies spend thousands of dollars on a site that (a) the search engines are unable to crawl and index, and (b) people do not want to link to. This book teaches developers/designers, programmers, usability professionals, and online marketers about what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs.
Topics covered in this Search Engine Visibility include:
- How to write search-engine friendly sales copy
- Search-engine friendly design solutions
- How to increase your web site’s popularity
- Some solutions for dynamic web sites
- What types of search services are available
- Submission guidelines
Walter, A. (2008) Building Findable Websites – Web Standards, SEO and Beyond, Voices That Matter, New Riders
Download Source Code (ZIP 292KB)
Download Findability Strategy Checklist (PDF 190KB)
Download Bonus Chapters:
Chapter 10 – Free Search Engine Tools and Services (PDF 1,098KB)
Chapter 11 – Building Viral Marketing Tools (706KB)
Chapter 12 – Places to Promote Your Site (322 KB)
Chapter 13 – Analysing Your Traffic (1,296KB)
Chapter 14 – Black Hat SEO Techniques to Avoid (PDF 156KB)
Download Findability Bliss Through Web Standards Presentation (PDF 9,393KB)
Companion Web site at: http://buildingfindablewebsites.com/
This is not another SEO book written for marketing professionals. In this book you’ll find practical advice and examples for people who build websites hoping that they’ll reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how websites should be built to accomplish these simple, yet indispensable goals:
- Help more people find your site
- Help users find content within your site
- Encourage return visits
The path this book travels towards findable websites passes through the villages of web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind each of these contemporary technologies and real world examples presented in this book, illustrating that you don’t have to compromise the rich user experience in order to create search engine friendly, findable websites.
Although tailored for people who build websites, there’s something here for people in the user sciences, designers, and project managers running the show. Findability is everybody’s concern because everyone wants his or her work to be seen and appreciated.
If you’re a web standards guru often struggling to help colleagues and clients see the light, you’ll find the concepts and examples in this book of interest. Search engine optimization and general findability are the most compelling arguments for web standards best practices, as they speak to the bottom line.
web standards = improved search traffic = more successful sites
to compromise the user experience to create search engine friendly, findable websites.
Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites
You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.
Table of Contents
-
Introducing Findability
- What is Findability?
- The Development Side of Findability
- The Deepest Desires of Search Engines
- Beyond Search Engine Optimization
- Get your Team on Board from the Start
- Using Your Moral Compass to Guide Your Way
-
Markup Strategies
- A Web Standards Primer
- Web Standards and Findability sitting in a Tree …
- Accessible Content is Findable Content
- The Findability Benefits of Microformats
-
Server-Side Strategies
- Files and Folders: The Power of a Name
- Choosing and Managing Domain Names
- Building Search Engine Friendly URLs
- Moving Pages and Domains with 301 Redirects
- Getting Users Back on Track with Custom 404 Pages
- Optimizing Performance for Efficient Indexing
- Controlling Search Engine Indexing with Robots.txt
-
Creating Content that Drives Traffic
- Content that Sucks (Users In)
- Content Karma
- The Mark of Quality Content
- All Roads Lead to Content
- Content of Many Flavors
- Targeting Keywords in Your Content
- Placing Keywords in Your Content
- Content Development Strategies
-
Building a Findable Blog
- Blogging Best Practices to Improve Findability
- Working with WordPress
- Making Your WordPress Blog More Findable
-
Adding Search to Your Site
- Using Free Search Systems
- Purchasing Search Systems
- Building Your Own Simple Product Search System
- Adding OpenSearch to Your Site
-
Preventing Findability Roadblocks
- Avoiding JavaScript Pitfalls
- Progressive Enhancement
- Findable Flash
- Findable Audio and Video
-
Bring Traffic Back With a Mailing List
- Encouraging Subscriptions
- Using a Mailing List Management System
- Building an Ajax-Powered Subscription System
-
Putting Findability Into Practice
- A Prioritized Approach
- Discovering Problems on Your Site
- When Will You See Results?
- Final Notes: The Day Findability Saved the World
Lieb, R. (2009) The Truth About Search Engine Optimization
Download Appendix A Resources (PDF 57KB)
“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.”
Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board
In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn’t deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you’re running, or what your goals are.
You will learn how to set realistic goals for search optimization… attract qualified traffic, not just “any” site visitors… incorporate search engine optimization into both new sites and redesigns… write for users… implement search-friendly content management… avoid problems with rich content technologies such as Flash and AJAX… create metatags that actually work… use public relations, blogging, and other techniques to drive traffic… budget and manage search optimization projects… and much more.
This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including
- The truth about page rankings
- The truth about best SEO practices and SEO no-no’s
- The truth about link love, keywords, and tags
Introduction vii
Part I: The Basics of Search
Truth 1: Getting noticed by spiders, robots, and crawlers 1
Truth 2: Learn to do the Google dance 5
Truth 3: It’s not about traffic―it’s about qualified traffic 9
Truth 4: Your reputation is on the line 13
Part II: The Truth About Being Site-Specific
Truth 5: SEO is an ongoing project, not set-it-and-forget-it 17
Truth 6: SEO is not an afterthought 21
Truth 7: SEO results aren’t immediate or lasting 25
Truth 8: You don’t have a homepage anymore 29
Truth 9: Think like a publisher, even if you’re not 33
Truth 10: Site and page design count 37
Truth 11: Write for users and search engines will follow 41
Truth 12: Keywords are key 45
Truth 13: Use analytics and keyword research tools 49
Truth 14: Site stats share the bad news, too 53
Truth 15: Think twice about hot new technologies 57
Truth 16: Content management systems matter―a lot 67
Part III: Tag, You’re It!
Truth 17: What’s in a title? Everything… 65
Truth 18: The relative importance of meta tags 71
Truth 19: Tag images, audio, video, and other media 75
Part IV: The Truth About Links
Truth 20: Some links are more equal than others 79
Truth 21: Building links through online directories 83
Truth 22: Using SEO PR as a link strategy 87
Truth 23: The jury is out on paid links 91
Truth 24: Share and share alike: Reciprocal linking 95
Truth 25: Ads are links, too 99
Truth 26: Build your site in a good neighborhood 103
Truth 27: Blogs are a terrific link strategy 107
Truth 28: Putting the kibosh on link love with nofollow links 111
Part V: You Call That a Search Engine?
Truth 29: Search is going vertical 115
Truth 30: Everyone is local somewhere 119
Truth 31: Get listed to get vertical 125
Truth 32: Optimize off-site searches 129
Truth 33: Universal search and personalized search 133
Part VI: Get a Social Life
Truth 34: Blogs are built for SEO 137
Truth 35: RSS feeds “feed” SEO efforts 141
Truth 36: Users will create content for you 145
Truth 37: Tag images, video, links, and other media 149
Part VII: Search Ranking
Truth 38: Being #1 ain’t what it used to be 153
Truth 39: Don’t live and die by PageRank 157
Truth 40: Wag the long tail 161
Part VIII: The Truth About SEO Management
Truth 41: In-house or outsource? 165
Truth 42: Hiring a great search professional 169
Truth 43: Great SEOs sweat the small stuff 173
Part IX: Don’t Be Evil
Truth 44: Beware blackhat SEO 177
Truth 45: Search engines frown on keyword stuffing and spam 181
Truth 46: Don’t cultivate link farms 185
Truth 47: It’s very difficult to get unbanned 189
Truth 48: Moving to a new domain is stressful 193
Part X: Going Beyond
Truth 49: Global SEO 197
Truth 50: Mobile SEO is more important than ever 201
Truth 51: Sometimes you don’t want to be found 205
Jerkovic, J. I. (2010) SEO Warrior, O’Reilly Media, Inc.
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it’s done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.
You’ll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques.
- Create compelling sites with SEO that can stand the test of time
- Optimize your site for Google, Yahoo!, Microsoft’s Bing, as well as search engines used in different parts of the world
- Conduct keyword research to find the best terms to reach your audience–and the related terms they’ll respond to
- Learn what makes search engines tick by utilizing custom scripts
- Analyze your site to see how it measures up to the competition
Table of Contents
Preface; Who This Book Is For; How This Book Is Organized; Conventions Used in This Book; Using Code Examples; We’d Like to Hear from You; Safari® Books Online; Acknowledgments; Chapter 1: The Big Picture; 1.1 SEO Benefits; 1.2 SEO Challenges; 1.3 The SEO Process; 1.4 SEO Alternatives; 1.5 Summary; Chapter 2: Search Engine Primer; 2.1 Search Engines That Matter Today: Google; 2.2 Types of Search Engines and Web Directories; 2.3 Web Directories; 2.4 Search Engine Anatomy; 2.5 Search Engine Rankings; 2.6 Summary; Chapter 3: Website Essentials; 3.1 Domain Name Options; 3.2 Hosting Options; 3.3 Custom Site Design or Third-Party Software; 3.4 Website Usability; 3.5 Website Accessibility; 3.6 Summary; Chapter 4: Internal Ranking Factors; 4.1 Analyzing SERPs; 4.2 On-Page Ranking Factors; 4.3 On-Site Ranking Factors; 4.4 Putting It All Together; 4.5 Summary; Chapter 5: External Ranking Factors; 5.1 External Links; 5.2 Broken Outbound Links; 5.3 User Behavior Patterns; 5.4 Website Performance and Website Age; 5.5 Summary; Chapter 6: Web Stats Monitoring; 6.1 Web Server Logs and Formats; 6.2 Popular Web Stats Tools; 6.3 Using WebLog Expert; 6.4 Using AWStats; 6.5 Using Webalizer; 6.6 Tying Searches to Individual Web Pages; 6.7 Web Spider Patterns; 6.8 User Patterns; 6.9 Filtering Specific Data; 6.10 Summary; Chapter 7: Google Webmaster Tools and Google Analytics; 7.1 Google Webmaster Tools; 7.2 Google Analytics; 7.3 Summary; Chapter 8: Search Engine Traps; 8.1 JavaScript Traps; 8.2 Dynamic Widget Traps; 8.3 HTML Traps; 8.4 Website Performance Traps; 8.5 Error Pages; 8.6 Session IDs and URL Variables; 8.7 Splash or Doorway Pages; 8.8 Robots.txt; 8.9 Summary; Chapter 9: Robots Exclusion Protocol; 9.1 Understanding REP; 9.2 More on robots.txt; 9.3 Robots Meta Directives; 9.4 The nofollow Link Attribute; 9.5 Dealing with Rogue Spiders; 9.6 Summary; Chapter 10: Sitemaps; 10.1 Understanding Sitemaps; 10.2 HTML Sitemaps; 10.3 XML Sitemaps; 10.4 Utilizing Other Sitemap Types; 10.5 Summary; Chapter 11: Keyword Research; 11.1 Keyword Strategy; 11.2 Keywords and Language; 11.3 Keyword Research Process; 11.4 Summary; Chapter 12: Link Building; 12.1 Precursors to Link Building; 12.2 Elements of Link Building; 12.3 Summary; Chapter 13: Competitor Research and Analysis; 13.1 Finding Your Competition; 13.2 Analyzing Your Competition; 13.3 Competitor Tracking; 13.4 Summary; Chapter 14: Content Considerations; 14.1 Becoming a Resource; 14.2 Content Duplication; 14.3 Content Verticals; 14.4 Summary; Chapter 15: Social Networking Phenomenon; 15.1 Social Platforms and Communities; 15.2 Social Media Strategy; 15.3 Using Automation; 15.4 Google and Social Media Sites; 15.5 Real-Time Search; 15.6 Summary; Chapter 16: Search Engine Marketing; 16.1 The World of SEM; 16.2 Google AdWords; 16.3 Google AdSense; 16.4 SEM and SEO Unison; 16.5 Summary; Chapter 17: Search Engine Spam; 17.1 Understanding Search Engine Spam; 17.2 Summary; Chapter 18: Industry Buzz; 18.1 Bing; 18.2 SearchWiki; 18.3 The nofollow Link Attribute; 18.4 Finding the Buzz; 18.5 Summary; Script Listings; Chapter 2; Chapter 3; Chapter 4; Chapter 5; Chapter 6; Chapter 13; Chapter 15; Chapter 18; Ping Servers; Ping Server List; Programming Environment; Building Your Own Environment; Utilizing Distribution Packages; Colophon;
Moran, M, and Hunt, B. (2009) Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site, Second Edition, IBM Press
There is a newer edition of this book
In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals.Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution.BONUS DVD Packed with Tools and ResourcesDVD includes over 2 hours of exclusive how-to video presentations, plus audio interviews and white papers on cutting-edge search engine marketing topicsThe authors systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to
- Identify and leverage new search engine marketing opportunities arising from social media
- Align search engine marketing with your company’s evolving strategic and tactical goals
- Implement programs that drive sustainable improvements― not counterproductive quick fixes
- Systematically optimize your existing Web site search programs
- Manage the unique marketing challenges associated with large sites
- Create monthly scorecards and use them to drive improvement
- Provide effective guidance to content developers and designers in language they’ll understand
- Automate checking and reporting for every page on your site
- Choose effective target keywords, optimize your content, and attract links
- Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools
- Measure site-wide success rates across multiple systems and technologies
- Hire the right SEO consultant―and avoid the wrong ones
Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.
Part 1: The Basics of Search Marketing 1Chapter 1: Why Search Marketing Is Important…and Difficult 3
Chapter 2: How Search Engines Work 31
Chapter 3: How Search Marketing Works 57
Chapter 4: How Searchers Work 81
Part 2: Develop Your Search Marketing Program 101
Chapter 5: Identify Your Web Site’s Goals 103
Chapter 6: Measure Your Web Site’s Success 119
Chapter 7: Measure Your Search Marketing Success 143
Chapter 8: Define Your Search Marketing Strategy 171
Chapter 9: Sell Your Search Marketing Proposal 199
Part 3: Execute Your Search Marketing Program 227
Chapter 10: Get Your Site Indexed 229
Chapter 11: Choose Your Target Keywords 267
Chapter 12: Optimize Your Content 293
Chapter 13: Attract Links to Your Site 337
Chapter 14: Optimize Your Paid Search Program 383
Chapter 15: Make Search Marketing Operational 447
Part 4: Beyond Search Marketing 477
Chapter 16: Explore New Media and Social Media 479
Chapter 17: Optimize Your Web Site Search 505
Chapter 18: What’s Next? 533
Glossary 551
Table of Contents
Foreword xxv
Preface xxvii
Acknowledgments xxi
Part 1: The Basics of Search Marketing 1
Chapter 1: Why Search Marketing Is Important…and Difficult 3
Chapter 2: How Search Engines Work 31
Chapter 3: How Search Marketing Works 57
Chapter 4: How Searchers Work 81
Part 2: Develop Your Search Marketing Program 101
Chapter 5: Identify Your Web Site’s Goals 103
Chapter 6: Measure Your Web Site’s Success 119
Chapter 7: Measure Your Search Marketing Success 143
Chapter 8: Define Your Search Marketing Strategy 171
Chapter 9: Sell Your Search Marketing Proposal 199
Part 3: Execute Your Search Marketing Program 227
Chapter 10: Get Your Site Indexed 229
Chapter 11: Choose Your Target Keywords 267
Chapter 12: Optimize Your Content 293
Chapter 13: Attract Links to Your Site 337
Chapter 14: Optimize Your Paid Search Program 383
Chapter 15: Make Search Marketing Operational 447
Part 4: Beyond Search Marketing 477
Chapter 16: Explore New Media and Social Media 479
Chapter 17: Optimize Your Web Site Search 505
Chapter 18: What’s Next? 533
Glossary 551
Rognerud, J. (2008) Ultimate Guide to Search Engine Optimization, Entrepreneur Media, Inc.
A newer edition of this book is available
urn Your Website into A Marketing Powerhouse!
Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign.
Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy content. Next, master the implementation of SEO tools and tactics, including keyword research, linking, and submitting to search engines. Then learn how to apply proven strategies, including using social media, pay-per-click, paid advertising, landing page conversions and much more. This is your guide to gaining exposure and creating a buzz big enough to put a lot of money in your pocket!
Learn how to:
- Create an attractive website with SEO-enriched content
- Choose the right keywords and create an effective seed list
- Use effective tools to identify and attract quality traffic
- Safeguard your site from becoming spam
- Use cutting-edge tactics to gain exposure and land on page 1 of Google
- Create relationships with other sites through linking
- Use social media sites within your online marketing plan
- Turn traffic into sales
Everything you ever needed to build a website and get results is right here-all in one place!
Smith, J. (2010) Get into bed with Google, Second Edition, Infinite Ideas
It’s all very well having a stunning website, but what if browsers can’t find you? What if you’re not visible on the main search engines, and on Google in particular? Making your site Google friendly or employing SEO should be a priority because if you don’t rank on those results you may as well not have a website at all – it’s that serious. Get into bed with Google can help you optimise your website. The 52 brilliant ideas contained within are canny and quick fixes that should result in immediate benefits to your site. This second edition of the bestselling Get into bed with Google contains new material on social networks and Google analytics that will catapult readers’ websites to the top of search results pages. Simply brilliant.
Grappone, J. and Couzin, G. (2011) Search Engine Optimization – An Hour A Day, Third Edition, Wiley Publishing, Inc.
The third edition of the bestselling guide to do–it–yourself SEOGetting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task–based, hands–on guide covers the concepts and trends and then lays out a day–by–day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.
- A successful SEO plan is vital to any business with an online presence
- This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results
- Offers hints, tips, and techniques for everyone from one–person shops to Fortune 500 companies
- Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system
Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.
The Ultimate Do–It–Yourself Guide to SEO!
A Step–by–Step Guide
More timely than ever, this comprehensive, can–do book offers expert advice, practical instructions, and smart tools to help you increase visibility for your website on Google and other major search engines. In this new edition of their bestselling guide, veteran search marketing consultants Jennifer Grappone and Gradiva Couzin give you the very latest SEO and social media strategies and tricks of the trade in a workable, day–by–day plan. Perfect for busy self–starters in organizations large and small, this book will quickly help you increase your visibility and presence on the web.
- Develop and implement an SEO strategy using the winning An Hour a Day approach
- Discover how search engines work now, and make them work for you
- Optimize your site so you can be found, then make the sale
- Use Facebook, Twitter, and other sites on the Social and Mobile Web to put your site in the spotlight
- Find out what “link juice” is, and start making your own
- Get visibility in local, social, shopping, and other featured search results
You′ll also find:
- Essential hints, tips, and techniques for everyone from one–person shops to Fortune 500 companies
- Engaging right–brain vs. left–brain sidebars, where the authors discuss key issues from their unique perspectives
- Real–world “From the Trenches” case studies that illustrate successes to learn from and mistakes to avoid
Table of Contents
Foreword.
Introduction.
Part I Foundation.
Chapter 1 Clarify Your Goals.
What Is SEO?
Do I Need to Perform SEO for My Website?
What Are the Overall Goals of My Business?
What Function Does My Website Serve?
How Is My Website Connecting with the Goals of My Business?
Who Do I Want to Visit My Website?
What Do I Want Visitors to Do on My Website?
Which Pages Do I Most Want My Website Visitors to See?
How Will I Measure the Success of This SEO Campaign?
Chapter 2 Customize Your Approach.
It’s Your SEO Plan.
Business–to–Business.
Business–to–Consumer.
Large Organization.
Small Organization.
Really Small Organization.
Brick–and–Mortar.
Blog.
Web Designer.
Nonprofit.
Chapter 3 Eternal Truths of SEO.
Robots Deliver.
Search Results Are Blended.
Algorithms Change.
Humans Are Smart―Computers Aren′t.
Text Matters.
It′s Not Just about Rank.
Search Engines Don’t Like Tricks.
SEO Is Not Brain Surgery.
Chapter 4 How the Search Engines Work Right Now.
In Pursuit of Right Now.
Google Basics.
Bing Basics.
Yahoo! Basics.
Organic Web Search Ranking Factors.
Blended Search Ranking Factors.
Paid Placement.
Social and Mobile Web.
SEO Trend Spotting.
Part II Strategy.
Chapter 5 Get Your Team on Board.
The Challenge of SEO Team Building.
Marketing, Sales, and Public Relations.
IT, Webmasters, and Programmers.
Graphic Designers.
Writers and Editors.
Executives and Product Managers.
Chapter 6 Your One–Month Prep: Keywords, Priorities, and Goals.
Your SEO Idea Bank.
Week 1: Keywords.
Week 2: Baseline Assessment.
Week 3: Competition.
Week 4: Analytics and Goals.
Part III Your SEO Plan.
Chapter 7 Month One: Kick It into Gear.
Week 1: Basic Site Optimization.
Week 2: Site Structure Improvements.
Week 3: Link Building.
Week 4: Building Content for Links and Engagement.
Chapter 8 Month Two: Establish the Habit.
Week 5: Social Media Marketing.
Week 6: Set Up Your Paid Search Account.
Week 7: Selling Through Search.
Week 8: Local Search.
Chapter 9 Month Three: It’s a Way of Life.
Week 9: Special Opportunities: Video, Mobile, and More.
Week 10: Research and Development.
Week 11: What’s Your Problem?
Week 12: SEO Status Report.
Moving On: Forging Your Own SEO Path.
Chapter 10 Extra Credit and Guilt–Free Slacking.
The Slacking Spectrum.
The Extra Credit Continuum.
Extra Credit Tasks.
Appendix.
Glossary.
Jones, K.B. (2013) Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing, Third Edition, John Wiley & Sons
Your visual, step–by–step guide to search engine optimization, from an Internet marketing expert
Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more.
- More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers
- This two–color book is the only guide to search engine optimization that is presented in a visual format
- Presents search engine marketing principles including keyword generation, on–site optimization involving website structure, internal linking, URL structure, content creation, off–site optimization, social media optimization and more
- Author is a popular keynote speaker and panelist at interactive marketing and technology conferences
Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.
Table of Contents
An Introduction to Search–Engine Optimization xviii
Chapter 1 Getting Started with Search–Engine Optimization
Choose a Topic 2
Find Your Target Audience 4
Set a Budget 6
Set Goals 7
Put a Team Together 8
Keep Up with Industry News 10
Attend an Industry Conference 12
Chapter 2 Keyword Generation
An Introduction to Keyword Generation 14
Select Keywords 16
Analyze Your Competition with Compete.com 18
Analyze Your Competition with SEMrush 20
Research Keywords with KeywordSpy 22
Using the Wordtracker Keyword Suggestion Tool 24
Using the Google AdWords Keyword Tool 26
Research Keywords with Keyword Discovery 28
Research Keywords with Bing Keyword Tool 30
Research Keywords with Übersuggest 32
Using the Google Trends Tool 34
Chapter 3 Creating Pages
An Introduction to Creating Pages 36
Choose Filenames 38
Optimize Title Tags 40
Optimize Meta Description Tags 42
Optimize Meta Keyword Tags 44
Create a Meta Robots Tag 46
Add Emphasis with Header Tags 48
Using Text Modifiers 50
Optimize Images 52
Create Links 54
Validate HTML 56
Chapter 4 Basic Website Structure
An Introduction to Basic Website Structure 58
Find Web Hosting 60
Establish a Domain Name 62
Optimize for Multiple Browsers 64
Plan and Design a Website Structure 66
Link within Subject Matter Themes 67
Design a Sitemap 68
Create a Company Information Page 70
Create a Privacy Policy 72
Chapter 5 Advanced Website Structuring
An Introduction to Advanced Website Structuring 74
Create a Robots.txt File 76
Specify a Canonical Page 78
Using the Nofollow Attribute 80
Structure URLs Correctly 82
Protect Yourself with an .htaccess File 84
Using Mod―Rewrite to Rewrite URLs 86
Redirect Non–WWW Traffic to WWW 88
Redirect with 301 Redirects 90
Chapter 6 Creating Content
An Introduction to Creating Content 92
Write for People, Not Search Engines 94
Avoid Duplicate Content 96
Using Proper Keyword Density 98
Using Latent Semantic Content 100
Keep Content Current 102
Optimize Non–HTML Documents 104
Chapter 7 Creating Communities
An Introduction to Creating Communities 106
Create a Blog with WordPress 108
Create a Blog with Blogger 110
Create a Blog with Tumblr 112
Write Search–Engine–Optimized Posts 114
Make Your Blog Successful 116
Create a Community with vBulletin 118
Create a Community with phpBB 120
Make Your Forum Successful 122
Add Reviews to Your Website 124
Chapter 8 Building Links
An Introduction to Building Links 126
Evaluate Competition 128
Evaluate Potential Linking Partners 130
Gather Link Intelligence with Open Site Explorer 132
Acquire Quality Links 134
Using Effective Anchor Text 136
Content Marketing with Guest Blogging 138
Content Marketing with Infographics 140
Encourage Community Participation 142
Request One–Way Links 144
Chapter 9 Using Google Analytics
An Introduction to Google Analytics 146
Create an Account 148
Install Tracking Code 150
Set Conversion Goals 152
Exclude Your IP Address with Filters 154
Exclude Traffic from a Particular Domain 156
Include Only Certain Directories 158
Track External Links 160
Automate Reporting 162
Using Analytics to Find New Keywords 164
Set Up E–Commerce Tracking 166
Insert Tracking Code on Your Thank You Page 168
Using Third–Party Shopping Carts 170
Chapter 10 Social Media Optimization
An Introduction to Social Media Optimization 172
Network with Facebook 174
Create a Facebook Business Page 176
Generate Leads with Facebook Ads 178
Maximize Exposure with StumbleUpon 182
Microblog with Twitter 184
Build Followers with Twitter Search 186
Network with Google+ 188
Grow Your Professional Network with LinkedIn 190
Share Videos with YouTube 192
Generate Traffic with Pinterest 194
Network with WebmasterWorld 196
Chapter 11 Creating Pay–per–Click Campaigns
An Introduction to Pay–per–Click Campaigns 198
Learn About AdWords Accounts 200
Create an AdWords Campaign 202
Target Your Campaign 206
Write Effective Ad Copy 208
Using Keyword Matching Options 210
Set Bidding Strategies 212
Export PPC Reports 214
Track Conversions 216
Using Google AdWords Editor 218
Optimize Your Account 220
Chapter 12 Optimizing PPC Campaigns through Quality Score Optimization
An Introduction to Quality Score Optimization .222
View Your Quality Scores 224
Optimize Your Quality Score 226
Test Ad Copy 228
Utilize Ad Extensions 230
Test Ad Copy with Advanced Keyword Insertion 232
Using Display Network Targeted Campaigns 234
Using Placement–Targeted Campaigns 236
Install Remarketing 238
Optimize Your Landing Pages 240
Chapter 13 Optimizing for Other Search Engines
An Introduction to Optimizing for Other Search Engines 242
Optimize Blog Posts for Technorati 244
Optimize Your Images for Google Images 246
Increase Exposure on Ask.com 248
Improve Your Ranking on Bing 250
Using Shopping Engines to Drive Traffic 252
Produce Sales with eBay Auctions 254
Using Craigslist to Drive Traffic 256
Chapter 14 Optimizing for Local Search
An Introduction to Local Search 258
Create a Google+ Local Page 260
Optimize Your Google+ Local Page 262
Leverage Reviews to Increase Your Local Search Ranking 264
Optimize Your Website for Local Search 266
Maximize Social Media Ranking Factors 268
Eliminate Negative Ranking Factors 270
Consider Offsite Ranking Factors 272
Get Listed on Local.com 274
Get Listed on ReferLocal.com Business Pages 276
Chapter 15 Installing SEO Tools and Plug–ins
An Introduction to SEO Tools and Plug–ins 278
Using the Side–by–Side SEO Comparison Tool 280
Using the SEOmoz Browser Toolbar 282
Using the SEO for Firefox Plug–in 284
Check Page Performance Using the Load Time Speed Test Tool 286
Using the WordPress SEO Plug–in by Yoast 288
Using the SEO Book Rank Checker 290
Using the SEOTools for Excel Add–In 292
Clay, B. (2015) Search Engine Optimization All-in-One For Dummies, Third Edition, John Wiley & Sons
Companion Web Site: http://www.bruceclay.com/seo/seofordummies.htm
The most comprehensive coverage of search engine optimizationIn Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you’ll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more.
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If you’re a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.
In Search Engine Optimization All–in–One For Dummies, 3rd Edition, Bruce Clay―whose search engine consultancy predates Google―shares everything you need to know about SEO. In minibooks that cover the entire topic, you′ll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more.
If SEO makes your head spin, this no–nonsense guide makes it easier. You′ll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry–specific vertical search engine results!
- Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more
- Covers SEO and optimizing servers for SEO
- Provides important information on SEO web design
- Shows you how to use SEO to stay “above the fold”
If you′re a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All–in–One For Dummies, Third Edition is the only resource you need to beat the competition.
Table of Contents
Introduction xxiii
Part I: Getting Started
Chapter 1: An Introduction to Tizen 3
Discovering Tizen 3
The Tizen Association and Tizen Project 4
The Tizen Ecosystem 4
Reasons for Programming in Tizen 5
Tizen Is Based on Standards 5
Tizen Is Open 5
Tizen Is Heterogeneous 6
Tizen Has Industry Support 6
Installing the Tizen SDK 6
Prerequisites 6
Installing the SDK 7
Creating the Tizen Hello World Web Application 9
Creating the Hello World Tizen Native Application 13
Signing the Hello World Application 17
Summary 19
Chapter 2: Tizen Application Packages 21
Packaging a Web Application 21
Packaging a Native Application 25
Packaging a Hybrid Application 29
Using Optional Features 31
Using Privileged APIs 35
Signing a Package 38
Summary 40
Chapter 3: Tizen Development Tools 41
The Tizen IDE 41
Tizen Emulator 42
Enabling Hardware Acceleration 45
Using the Tizen Emulator 45
Tizen Web Simulator 48
Smart Development Bridge 50
Debugging and Testing 53
Designing the UI with the UI Builder 56
Summary 58
Part II: Tizen Web APIs
Chapter 4: Web Application Fundamentals 61
The Web Runtime 62
Tizen Device APIs 63
Tizen Web UI Framework 65
Overview of the Tizen Web UI Framework 66
The Basics of jQuery Mobile 68
Using the UI Builder 69
Choosing Your Widgets 70
Implementing Events in the UI Builder 71
Summary 75
Chapter 5: Location–Based Services 77
Displaying a Map 78
Detecting a User’s Location 80
Monitoring the User’s Position 83
A Word of Caution 84
Adding Markers to a Map 84
Geocoding and Reverse Geocoding 85
Summary 87
Chapter 6: Multimedia 89
Discovering Multimedia Content 89
Embedding HTML5 Audio and Video 95
Capturing Images 96
Creating a Simple Camera Application 97
Capturing an Image 99
Summary 102
Chapter 7: Sensors and Other Hardware 103
Device Orientation 103
A Working Example 105
Near Field Communication (NFC) 110
Using NFC in Your Web Applications 111
Peer–to–Peer Mode 114
Summary 116
Chapter 8: Messaging Services 117
Messaging Service 117
E–Mail Client Example 124
Summary 131
Chapter 9: Contacts and Calendars 133
Setting Privileges 133
The Contact API 134
Address Book 134
Contacts 136
Person Objects 144
The Calendar API 146
Calendar Events 149
Calendar Tasks 149
Adding Events 151
Getting Events 153
Updating Events 153
Creating Recurring Events 154
Setting Alarms 157
Converting Events to iCalendar Format 158
Summary 159
Chapter 10: Native UI Applications 163
UI Framework Architecture 163
Types of Native UI Applications 166
Native UI Application Life Cycle 167
State Transition Flow 168
Initialisation and Termination 169
Application and Frame States 170
Creating a Form and Handling Events 171
Handling UI Events 175
Handling Hardware Keys 177
Handling Gestures 179
Summary 182
Chapter 11: Native Application fundamentals 183
Basic Idioms and Styles 184
Error Handling 184
Debugging Macro Functions 189
Two–Phase Construction 192
The RAII Idiom 193
Transferring Object Ownership 199
Fundamental Data Types 200
Object 200
String 201
Collection 206
STLConverter 214
DateTime and TimeSpan 218
ByteBuffer 221
Summary 223
Chapter 12: Native UI Controls 225
An Overview of UI Controls 225
Using Containers 227
Popups 228
Panels 229
Layout 230
Coordinate System 231
Using UI Controls 232
Button 232
EditArea, EditField, Textbox, and ExpandableEditArea 232
Keypad 233
Gallery 234
SearchBar 234
CheckButton 235
Slider and Progress 236
EditTime and EditDate 237
ContextMenu and OptionMenu 238
TabBar 239
ColorPicker 240
Header and Footer 240
ListViews 243
TableViews 244
Summary 247
Chapter 13: Multimedia and Content 249
Content and Content Information 250
Searching for Content 252
Managing Playlists 254
Playing Media Content 254
Playing Audio 256
Seeking in the Audio Player 257
Playing Video 258
Capturing Video in the Player 260
Playing Multiple Audio Sources 261
Recording Media Content 263
Recording Audio 263
Recording Video 265
Capturing Images from the Camera 268
Working with Images 269
Decoding Images 269
Editing Images 271
Encoding Images 271
Decoding Audio and Video 272
Decoding Audio Content 272
Decoding Video Content 272
Encoding Audio and Video 273
Encoding Audio Content 273
Encoding Video Content 273
Extracting Frames from Video 274
Media Application Controls 274
Music Player Application Control 275
Video Player Application Control 277
Camera Application Control 277
Image Viewer Application Control 279
Summary 281
Chapter 14: Telephony and Networking 283
Telephony 284
Phone and Call Application Controls 284
Getting the Current Call Information 286
Checking the Telephony Network and SIM State 289
Messages 291
SMS Messages 291
MMS Messages 298
E–mail 300
Push Messages 303
Networking 307
Network Connection Management 308
HTTP 312
Wi–Fi and Wi–Fi Direct 314
Bluetooth 320
NFC 325
Summary 331
Chapter 15: Location and Social Servic es 333
The Location Service 334
Location Settings 334
Location Criteria 336
Getting the Location 336
Monitoring Locations 337
Using a Map 343
The Social Service 343
Social Privacy Setting 344
Account Management 344
The Address Book 349
The Calendar Book 358
Summary 366
Chapter 16: Advanced UI and Graphics 367
Advanced UIs 367
Animations 368
Scene Management 377
Graphics 380
UI Extensions 382
Vision 383
Sensors 386
Speech 388
Summary 390
Chapter 17: I/O and Internationalisation 391
Predefined Directories 392
Handling File I/O 396
Basic File Operations 396
Getting File Attributes 399
Copying, Moving, and Deleting Files 401
Handling Directories 402
Locking Files 405
Observing File and Directory Changes 406
Building a Database 409
Creating a Table 409
Creating a Row 410
Updating a Row 412
Deleting a Row 413
Querying a Table 414
Monitoring Storage Events 415
Internationalising Your Applications 417
Handling Different Text Encodings 417
Handling Locale–Sensitive Information 425
Summary 430
Part IV: Advanced Tizen
Chapter 18: Multithreading 433
Worker Threads 434
Making an Asynchronous Worker 437
Using Timers 443
Asynchronous Inter–thread Communication 445
Summary 455
Chapter 19: Inter–App lication Communication and Hybrid Applications 457
Inter–Application Communication 458
Message Ports 458
Creating a LocalMessagePort in a Native Application 459
Sending a Message to Another Application 461
Receiving a Message Response 461
Defining a Message Protocol 463
Sending Requests to a Native Application from a Web Application 467
Using a Trusted Message Port 474
Making a Hybrid Package 475
Summary 477
Amerland, D. (2010) SEO Help: 20 Search Engine Optimization steps to get your website to Google’s #1 page, New Line Publishing
A newer edition of this book is available
Help your website be found without spending a fortune. Every webmaster and every website owner wants the same thing: to see their website on Google’s first page and to keep it there. SEO Help is a practical, step-by-step guide which in 20 easy-to-understand chapters gives you the kind of practical advice a leading SEO engineer would give you if he were standing over your shoulder and helped you search engine optimize your website.
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