Daniel, I. (2012) E-commerce Get It Right! – Essential Step by Step Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips – Simplified for Start-Ups & Small Businesses, NeuroDigital
E-commerce Get It Right!
Written in a no holds barred style… This new, exclusive and timeless Step-by-Step E-commerce Guide, will show you everything you need to know about achieving success with your own e-commerce business and website. Whether you’re an e-commerce startup, or already have an existing e-commerce business or website that is struggling to make a profit, this book is literally packed full of the latest tried, tested and trusted insider secrets, key strategies and practical tips – proven over a 14-year period to generate sales and profits at explosive levels.
Did you know…
The majority of e-commerce websites (shopping websites) and e-commerce businesses make $0 profits in their first 3 years online. Such is the steep learning curve and experience required to build an e-commerce website and business, which will dominate your product category, market or niche. Be Part of Elite 3% with E-commerce Get It Right!
Inside You’ll Learn…
- How to Build & Launch a Super-Charged E-commerce Website & Business – Fast!
- How to Generate High Quality, Ready-To-Buy Visitors!
- How to Convert More of These Visitors Into Paying Customers!
- How to Transform a Struggling E-commerce Website and Business!
- How to Fast Track Your Learning & Avoid the Pitfalls!
…and everything else in between for e-commerce success!
E-commerce is a booming industry which is growing at a rapid rate and many e-commerce businesses are taking market share from traditional offline retail businesses. Now is the time to take this opportunity of an accelerated startup regardless of the economy, your background, age or experience. You’ll see how to quickly get accomplished in owning and running your own e-commerce website and e-commerce business with E-commerce Get It Right!
Why E-commerce Get It Right!?
You’ll get a simple blueprint to owning and running your own e-commerce business and website. Within this book, we are going to break down and analyze the four critical steps required to get explosive E-commerce Sales & Profits – within 30 Days of launch and beyond.
- Step 1 – Get Started: Setting Up Your E-commerce Success Formula!
- Step 2 – Get Sales: Build & Launch Your E-commerce Website – Fast!
- Step 3 – Get Hiring: How To Find A Kick Ass-Web Designer!
- Step 4 – Get More Sales: Marketing to Hordes of Hungry, Ready-to-Buy E-commerce Customers!
We’ll also cover building your e-commerce business success foundation, hiring a kick-ass web designer, how to drive masses of traffic to your website, how to lower bounce and cart abandonment, and how to increase conversion rates (sales), all using simple and common sense yet powerful e-commerce strategies!
E-commerce Startup?
US exports alone are expected to top $50 billion by 2020. E-commerce continues to grow on a global scale as more of the world’s population start to buy online. E-commerce Get It Right! follows a simple and structured plan and shows you how to grow a new or existing e-commerce business, so you not only will you compete with your competition, but completely outshine them to dominate your marketplace.
Amazon Customer Reviews…
“Outstanding e-commerce guide” – Will
“Excellent Resource for Start-up Ecommerce Entrepreneurs” – MaggieJ
“E-commerce Simplified… At Last!” – James
Start Up Accelerated With E-commerce Get It Right! Available In Paperback or Kindle. The Kindle edition is instantly delivered direct to your Kindle device or reader.
Table of Contents
About This Book; How to Use This Book; About Ian Daniel; Introduction to E-commerce Business; What Is E-commerce?; Online E-commerce Business vs. Offline Business; A Sad Statistic; E-commerce Success Story; Thirteen Common E-commerce Mistakes; E-commerce Foundation: 4 Key Principles for E-commerce Success! E-commerce Foundation Principles; Principle #1) Traffic > Conversion > Relationships; Principle #2) 3 F Strategy; Principle #3) Positioning; Principle #4) Problem Solution Model; Step 1 – Get Started: Setting Up Your E-commerce Success Formula!; Ten E-commerce Project Preparation Essentials; 1) Plan for Profit; 2) Your Goal & Exit Strategy; 3) Do the Research; 4) Where Will You Provide Value?; 5) Who is Doing What in the Business?; 6) Sales & Customer Support; 7) Product Buying & Management; 8) Drop Ship, Hold Stock or Fulfillment; 9) Shipping & Logistics; 10) Returns; Legal Considerations for Selling Online; Multi-Channel Considerations; Planning Your Website Development; Web Design & Development: In-House, Outsource or DIY?; Four E-commerce Software Solution Options; Software Recommendation; Flexible Branded E-commerce Software; Resources Required; Step 2 – Get Sales: Build & Launch Your E-commerce Website – Fast!; Key Elements of an E-commerce Website; 1) Domain and Hosting; 2) Design; 3) Usability; 4) Conversion; 5) Checkout; 6) Taking Payments; 7) Product Pages; 8) On-Site (On-Page) SEO (Search Engine Optimization); 9) Content Management System & Automation; 10) Key E-commerce Features; 11) Operations & Order Management; 12) Information Pages; 13) Security, Trust & Testimonials; 14) Marketing Elements; 15) Analytics, Reports & Measuring; Website Launch Essentials; Five Pre-Launch Testing Requisites; Step 3 – Get Hiring: How To Find a Kick-Ass Web Designer!; Why Most Website Owners Get Disillusioned… And Their Websites Eventually Fail; Web Agency Warning; Effectively Communicating Your Website Brief to a Web Designer; Getting a Quotation; Let Your Designer’s Creativity Flow; How to Hire a High Quality Web Designer; Ten Tips for Finding and Interviewing a Kick-Ass Web Designer; Ten Things Your Web Designer May Not Want You to Know!; My Story: Hiring Inept Web Designers & Crooks; Step 4 – Get More Sales: Marketing to Hordes of Hungry, Ready-to-Buy E-commerce Customers!; Marketing Plan; Front-End (Acquisition) Marketing; Google Product Search; The Power of SEO (Search Engine Optimization)!; On-Site (On-Page) SEO Basics; Off-Site (Off-Page) SEO Basics; Google Places; Article Marketing; Pay Per Click (PPC); Landing Pages; Split Testing and Multivariate Testing; Newsletters; Blog Marketing; On-Site Articles; Video Marketing; Social Media Marketing; E-commerce Shopping Directories; Affiliate Marketing; Back-End Marketing; Email Newsletter; RSS; Personalization; Social Media; Existing Customer Loyalty Discount Code; Congratulations – This is the End of E-commerce Get It Right!; Thanks for the Site References; Further Reading; Tools & Resources; Glossary.
Lynas, C. (2000) The E-World Handbook: Internet Resources and Opportunities. Pearson Education Ltd
The eWorld Handbook is not another ‘How to’ book on the Internet, but an accessible, practical guide to discovering, navigating and then using the eWorld more effectively and productively. It explains, in concise, non-technical terms, what the Internet is and exactly what it can offer you, your family and your business. The e-World Handbook describes:
- how to eliminate the doubts and fears for home users
- small businesses on the InternetInternet users with special needs
- awareness of European resources
- future of eWorld – Linux and open source software