Sue Brandreth's Learning Resources

Dedication; Preface; Assumptions; Other Sources; Conventions Used in This Book; How to Contact Us; Safari® Enabled; Acknowledgments; Chapter 1: Web Server Setup; 1.1 Introduction; 1.1 Registering a Domain Name; 1.2 Managing and Protecting a Domain Name; 1.3 Choosing a Server Platform and Hosting Plan; 1.4 Enabling Server-Side Includes; 1.5 Setting the Default Filename for a Directory or Entire Site; 1.6 Making Sure Your Web Site Loads With and Without the “www” Prefix; 1.7 Creating and Accessing Directories Outside the Web Site Root Directory; 1.8 Automating Routine Tasks; 1.9 Restarting Your Web Server; 1.10 Monitoring Web Server Activity; 1.11 Building an Easy-to-Maintain Web Site with Free Tools; Chapter 2: Site Planning and Setup; 2.1 Introduction; 2.1 Writing a Functional Specification for Your Site; 2.2 Assessing Available Materials for a Site; 2.3 Organizing Your Files in Directories; 2.4 Establishing a Naming Convention for Your Files; 2.5 Establishing a Naming Convention for Page Titles; 2.6 Establishing a Naming Convention for Your Variables; 2.7 Downloading All Files from a Site; 2.8 Making URLs Easy to Find and Remember; 2.9 Creating a Flowchart for Complex Site Functionality; Chapter 3: Page Design and Navigation; 3.1 Introduction; 3.1 Choosing Between a Flexible and Fixed Layout; 3.2 Creating a Color Scheme; 3.3 Making Room for All Your Navigation; 3.4 Designing Pages for Advertisements; 3.5 Expanding Your Web Site; 3.6 Adding Background Images; 3.7 Creating Breadcrumb Links; 3.8 Creating a Link Menu to Other Pages; 3.9 Creating Navigation That Does Not Link to Itself; Chapter 4: Formatting Text and Code; 4.1 Introduction; 4.1 Writing Standards-Compliant Web Pages; 4.2 Displaying Foreign and Special Characters; 4.3 Choosing Type Sizes for Display and Body Text; 4.4 Including Dynamic Content in Static Pages; 4.5 Adding a Discretionary Hyphen to Long Words; 4.6 Dividing a Text Block into Multiple Pages; 4.7 Reformatting Database Content as HTML; 4.8 Optimizing Web Page Code; Chapter 5: Formatting Graphics; 5.1 Introduction; 5.1 Optimizing Your Images; 5.2 Creating a Web-Friendly Logo; 5.3 Slicing and Recombining Complex Images; 5.4 Choosing Clip Art and Stock Photos; 5.5 Disabling Image Download; 5.6 Creating Watermarked Images on the Fly; Chapter 6: Displaying and Delivering Information; 6.1 Introduction; 6.1 Explaining Who’s Responsible for Your Site; 6.2 Writing Meaningful Link Text; 6.3 Adding Preview Information to Links; 6.4 Creating Effective Pop-up Windows; 6.5 Randomizing Text or Images; 6.6 Highlighting the Search Term; 6.7 Embedding RSS Feeds on Your Site; 6.8 Creating an RSS Feed from Database Content; 6.9 Adding a Poster Frame to a QuickTime Movie; 6.10 Creating a Printer-Friendly Version of Your Site; 6.11 Generating Downloadable Files Dynamically; 6.12 Offering Your Site on Mobile Devices; Chapter 7: Interacting with Visitors; 7.1 Introduction; 7.1 Preventing Blank Form Fields; 7.2 Duplicating Form Field Data; 7.3 Using Sample Input to Reduce Errors; 7.4 Formatting User-Entered Information; 7.5 Generating Form Menu Choices from a Database; 7.6 Storing Multiple Values in One Database Field; 7.7 Using a Graphical Character String for Form Authentication; 7.8 Putting Additional Information in mailto Links; 7.9 Send Visitor Messages to Your Mobile Phone; 7.10 Using Cookies to Remember Visitor Choices; 7.11 Internationalizing Your Web Site Problem; 7.12 Creating an Email Newsletter; Chapter 8: Promotion and E-Commerce; 8.1 Introduction; 8.1 Turning Site Traffic into Loyal Visitors and Customers; 8.2 Creating an Effective Landing Page; 8.3 Creating a Favicon; 8.4 Forcing a Secure Connection; 8.5 Creating a Self-Signed SSL Certificate; 8.6 Disabling a Form Submit Button After the First Click; 8.7 Creating Complex Select Menus with optgroup; 8.8 Protecting Your Site from Fraud; 8.9 Generating Income from Traffic and Content; 8.10 Tracking and Blocking Visitors Based on Their IP Numbers; 8.11 Soliciting Donations and Contributions; Chapter 9: Maintenance and Troubleshooting; 9.1 Introduction; 9.1 Handling Requests for Missing or Relocated Pages; 9.2 Adding the Referring Page to a Form; 9.3 Improving Site Performance; 9.4 Tracking and Documenting Site Changes; 9.5 Modifying an Auto-Indexed File List to Match Your Site’s Design; 9.6 Converting Source Documents to Web Pages; 9.7 Coordinating Site Updates and Testing; 9.8 Taking Care of Your Database; 9.9 Evaluating Your Site with Metrics; 9.10 Developing Test Procedures for Your Site; 9.11 Preventing Email Address Harvesting; Colophon;|

• Dedication
• Preface
• Chapter 1: Web Server Setup
• Chapter 2: Site Planning and Setup
• Chapter 3: Page Design and Navigation
• Chapter 4: Formatting Text and Code
• Chapter 5: Formatting Graphics
• Chapter 6: Displaying and Delivering Information
• Chapter 7: Interacting with Visitors
• Chapter 8: Promotion and E-Commerce
• Chapter 9: Maintenance and Troubleshooting
• Colophon