Duckett, J. (2011) HTML and CSS – Design and Build Websites, John Wiley and Sons, Inc.
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Companion Website: http://htmlandcssbook.com/
A full–color introduction to the basics of HTML and CSS from the publishers of Wrox!
Every day, more and more people want to learn some HTML and CSS. Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e–commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach.
- Introduces HTML and CSS in a way that makes them accessible to everyone―hobbyists, students, and professionals―and it’s full–color throughout
- Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging
- Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisure
This educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way!
Table of Contents
Introduction
Chapter 1: Structure
Chapter 2: Text
Chapter 3: Lists
Chapter 4: Links
Chapter 5: Images
Chapter 6: Tables
Chapter 7: Forms
Chapter 8: Extra Markup
Chapter 9: Flash, Video & Audio
Chapter 10: Introducing CSS
Chapter 11: Color
Chapter 12: Text
Chapter 13: Boxes
Chapter 14: Lists, Tables & Forms
Chapter 15: Layout
Chapter 16: Images
Chapter 17: HTML5 Layout
Chapter 18: Process & Design
Chapter 19: Practical Information
Chapters
PowerPoints
Chapter 9: Flash, Video & Audio
Chapter 14: Lists, Tables & Forms
Quizzes
Chapter 1: Structure – Questions
Chapter 1: Structure – Answers
Chapter 2: Text – Questions
Chapter 2: Text – Answers
Chapter 3: Lists – Questions
Chapter 3: Lists – Answers
Chapter 4: Links – Questions
Chapter 4: Links – Answers
Chapter 5: Images – Questions
Chapter 5: Images – Answers
Chapter 6: Tables – Questions
Chapter 6: Tables – Answers
Chapter 7: Forms – Questions
Chapter 7: Forms – Answers
Chapter 8: Extra Markup – Questions-
Chapter 8: Extra Markup – Answers
Chapter 9: Flash, Video & Audio – Questions
Chapter 9: Flash, Video & Audio – Answers
Chapter 10: Introducing CSS – Questions
Chapter 10: Introducing CSS – Answers
Chapter 11: Color – Questions
Chapter 11: Color – Answers
Chapter 12: Text – Questions
Chapter 12: Text – Answers
Chapter 13: Boxes – Questions
Chapter 13: Boxes – Answers
Chapter 14: Lists, Tables & Forms – Questions
Chapter 14: Lists, Tables & Forms – Answers
Chapter 15: Layout – Questions
Chapter 15: Layout – Answers
Chapter 16: Images – Questions
Chapter 16: Images – Answers
Chapter 17: HTML5 Layout – Questions
Chapter 17: HTML5 Layout – Answers
Patterson, M. (2010) Create Stunning HTML Email That Just Works, SitePoint Pty. Ltd
Download eBook PDF (PDF 14,883KB)
Download Source Code (ZIP 446KB)
Download Templates (ZIP 21,551KB)
For a lot of designers, the job ends the moment the site launches. You’ve polished the design, built the CMS, and the happy client’s check is in the mail. Next, please.
Unfortunately, there’s a big opportunity being missed here.
Launching a great website is one thing. But as a designer, you can also play a key role in ensuring that website achieves the actual goals for which it was designed. As well as leading to a more satisfied client, it can provide an additional revenue stream for your business and help set you apart from your competition.
Whether your client’s goal is to sell widgets, drive membership, or build a passionate audience, email marketing (done correctly) is one of the most effective ways to achieve it. It’s that “done correctly” bit that is often overlooked, and it makes all the difference in the world.
When we launched Campaign Monitor in 2004, email marketing truly was a dark art. Tips on designing emails, getting them delivered, and offering the service to your clients were nonexistent. Since that time, we’ve spent countless hours researching the best way for designers to plan, design, and build email marketing programs that achieve the best results possible for their clients.
For the first time ever, all of this research and experience has been collated, updated, and refined into a single resource. Not only will you learn how to offer results-driven email marketing to your clients, you’ll also find practical tips on selling this service to your clients and creating a passive income stream for your design business. And who isn’t interested in doing that?
How do you feel when your clients ask you to create an email newsletter design? I’ve witnessed two common reactions from web designers I’ve spoken to:
- HTML email is evil. It should never be used, and I feel a little ill for even hearing the words spoken.
- HTML email doesn’t really work; the designs never look like they’re meant to.
In the business world, on the other hand, people neither know about nor care about “HTML email”; they just want a nice-looking email newsletter that drives people to open it and read, click, or buy.
This book is for web designers who are looking for a way to design and build effective HTML emails for their clients or bosses. In the following chapters, we’ll cover how to plan, design, and build HTML emails that produce real results.
Why should you trust me to tell you about it? Well, I’m a web designer too, and these days I’m part of the Campaign Monitor team, where we spend all day researching and reading some terrific email newsletters. I can tell you without a doubt that it’s possible to produce truly excellent emails that work whether read using Gmail or Pine (a text-based email client that had its heyday in the early nineties).
My goal is for you to reach the end of this book with all the skills and information you need to be able to confidently offer your clients email newsletter design that they’ll be happy to pay for. Let’s get started!
Who Should Read This Book
This book is aimed at front-end web designers looking to expand the range of services they offer their clients to include HTML email. You should already have at least intermediate knowledge of HTML and CSS, as we’ll be applying those skills to the slightly different medium of HTML email.
- About the Author
- Foreword
- Preface
- 1. Why Email?
- 2. Planning an Email Campaign
- 3. Design for the Inbox
- 4. Coding Your Emails
- 5. Understanding Permission
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- Why Designers Should Care about Permission
- Spam: It’s Not Just Viagra
- Permission versus Spam
- The Rise of Relevance
- Understanding Spam Complaints
- What to Do with Spam Complaints
- How can I know if my client has permission?
- Blacklists, Whitelists, and Sender Reputation
- Understanding Authentication
- Permission and the Future of Email
- 6. Selling Email to Your Clients